Building a startup? Build a Network.
Happy Friday everyone! Today, we're going to chat with you about networking. Rick and I have very different approaches and perspectives on this topic. While I tend to be extroverted, always wanting to meet new people, Rick is the opposite, much preferring smaller groups with people he already knows.
A trusted network allows you to share ideas, get advice, gain access to new contacts and much more. But it can be hard work. Some people are natural networkers, flowing throughout a room approaching complete strangers, making contacts, and building relationships. For others, it might not be as easy. Going to an event where you don’t know anyone can be quite challenging. Here are a few tips to make it easier.
Set your goals
Why are you there? Who do you want to meet? What would make this the perfect event? Do you have one target or are you going to meet new people?
Here are the most common characters that show up in a tech events:
- Business/Sales
- Engineer/Technical
- Investors
- Corporates
Doesn’t matter what your role is, the best thing is to understand clearly who you are and how you want to fit in the ecosystem. Many people are looking to solve a specific problem, be it looking for customers, raising funding or finding their next investment. Find the people who you can add the most value to and vice versa.
If you’re a little Shy, bring a Wing(wo)man
One way to improve your outcomes is to bring a friend, especially one that networks well.
They can seek out new contacts and then pull you in if someone would be of interest. You can grow this to two, three or more people that you could invite and form a base of security, all reinforcing each other. Plus, if the event is a dud, you’ll have friends to hang out with.
Trade Business Cards for Maintenance
Some people love them, some hate them. But I find them useful. The card “ceremony” is usually casual in the US. Look for a second, maybe make a brief comment (e.g. nice logo or I’ve visited your city before) and then tuck it into a pocket. Pull it out after you’ve left and write a note or two. You’ll better know how to follow up.
If you want to Grow, Speak on a Panel
If you're ready to get out of your comfort zone, volunteer to become a MC, panelist or speaker. Not only do you get to avoid having to introduce yourself to strangers, they will come up to you! Being a speaker will allow you to promote yourself, discuss your agenda and have you perceived as a subject matter expert. All Good...!
How to Close a Conversation
I get this question a lot, after the conversation comes to a natural end, it’s okay to say, “Okay, I’ll let you move on to the next person, have a great rest of the evening."
Then, Follow up
For interesting contacts, LinkedIn or send an email thanking them will be a good way to reconnect. Make sure to keep emails brief and to the point while following through with whatever you promise.
With the said, here are a few “icebreakers”:
What brings you here?
What do you do?
When there’s a common tie, such as alumni group?
What’s does your company do?
What year did you graduate?
What house or dorm did you live in?
What do you like to do for fun?
If you have any specific questions, don't hesitate to message us directly!
Happy Networking!
Tiffine & Rick
