Funding 101: How to Navigate thru the World of VCs (Venture Capital)
Today I want to share a few thoughts around navigating through the world of venture. I've have the opportunity to meet with thousands of startups the last few years ranging from 2 guys/girls and an idea to much later stage companies (Series A, B, C, D). This post is geared towards earlier/younger companies and first time entrepreneurs who are fundraising. We often hear stories of founders raising with nothing but an idea but if you do some digging, you'll realize that the founder was likely an experienced founder with several past successful exits or they have extensive experience or IP in a niche sector. This isn't always the case but most VCs will have some sort of thesis behind how they invest. Here are a few things to keep in mind when fundraising. 1. Understand where your company fits in the world. Is your company a hardware company, software/SaaS, consumer, enterprise, etc. While there's always emerging categories, having an idea or two of where your compa
